Press kit
Rose Fass holding the leadership conversation book

Press kit

Quick information about Rose Fass and her new book.

Members of the press can email shannon@fassforward.com to contact us with a media inquiry.

“Some of the most important conversations are the ones you have with yourself.”

Signature of Rose Fass

The basics.

I wrote this book to bring to light the need for artful conversations. I genuinely believe leadership happens in the conversation. Face to face, in an email, or in a public forum...on the world stage, in business, in our personal lives, we have exchanged civil discourse for a dueling monologue.

- Rose Fass

The single factor that determines success or failure on the public stage, in private interactions and in business today is the conversation. Great leaders are great communicators. They are consistent in their public and private conversations.

Experienced corporate business leader and change consultant, Rose Fass, confidently asserts that leadership is a conversation. In her new book, The Leadership Conversation, Rose Fass shows her readers how to change the conversation to change hearts and minds, and ultimately to change the outcome.

Whether you are a politician looking to bring about much needed change, a parent or family member hoping to set loved ones on the right path, or a business leader setting direction to achieve growth goals; it all happens in the conversation. Rose Fass understands, something too many leaders forget, that big bold change happens one conversation at a time.

This book, like her first book, The Chocolate Conversation: Lead Bittersweet Change, Transform your Busines, reads like a novel, is filled with wisdom and straight talk, all with humor and real life examples.

Rose Fass is the founder and Chair of fassforward Consulting Group, a leading-edge business transformation boutique. Rose works with executive teams from Fortune 500 companies. Her work delivers thought leadership along with methodologies, and tools that enable clients to address tough challenges, solve complex business problems, execute on their strategies, and deliver bottom-line results.

A dynamic speaker, Rose is frequently invited to speak at private and public sector events. She has been a guest on CNBC, is quoted in several bestselling business books and is the author of the, The Chocolate Conversation: Lead Bittersweet Change, Transform your Business. She is listed in Forbes' 2012, Top 10 Women Business Leaders of New York. fassforward has been awarded the Inc. 500/5000 for three consecutive years.

Rose has a bachelor's degree from Boston University's School of Management and completed the Advanced Executive Studies Program at Harvard Business School.

Follow her on LinkedIn.

  • How to have deep, honest, raw conversations with yourself and others.
  • How to lead change in your business.
  • How to find your organization’s (and your own) relevance.
  • How to move from destructive dissent and constructive dissent.
  • Why did you feel the need to write a second book on leadership conversations?
  • Do you feel there is a gap in leadership in both the public and private sectors?
  • You say leadership happens in the conversation; how so?
  • Has the remote / hybrid work environment impacted how leaders engage in conversation?
  • Do you feel talent entering the workforce is concerned about developing leadership skills?
  • You discuss the technical, social and political aspects of leadership. How do you distinguish one from the other, and why are they important?
  • What is an artful conversation? Can people learn how to have one?
  • Is it possible to have a conflicted conversation where both parties leave on good terms?
  • We have often heard that leaders are born, not made. What is your POV on this topic?
  • Do you have examples of how bold change happens one conversation at a time?
What’s the book about?
Who is Rose Fass?
What topics is she passionate about?
What are good questions to ask?


Rose has been a trusted advisor and mentor to me for the last several years. She is uniquely gifted with deep leadership insights and an astute perspective on how organizations work. I always found her advice, grounded in integrity and with a very positive intent, to be thoughtful, insightful, pragmatic and highly actionable — in short, truly invaluable. She brings that same approach to her second book, which is a must-read for leaders in all organizations.”

Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard

“True leadership is about rallying your employees around a central mission, and inspiring them into action. The fact is that people don’t care what you know, until they know that you care. As a key strategic partner, Rose has been an integral part of our transformational journey to meet the rapidly changing needs of customers. A masterful, timely read, The Leadership Conversation is a testament to Fass’ ability to unlock the reader’s full potential.”

Tami Erwin, CEO, Verizon Business